We're quite often asked why we are called ragdoll.

Our philosophy is that great insight is seldom complex, in fact it's our job to distill information and make it simple, believable and easy to work with.

If an insight is too complicated, it probably will not work.

As such, we often supplement research with anything we can get our hands on to help us test it, translate it and make the outputs more powerful (previous research, published data, sales data, desk research etc.).

On their own, many of these pieces of information may not be hugely valuable, but stitched together in the right way are worth more than the sum of their parts.

Rather like a ragdoll.